As I have stated previously, consistent marketing is essential to the success of any business, and medical practices are no exception.
For any medical practice to grow and thrive, a doctor should see 30 to 50 new patients every month. Are you seeing that many or more? Do you want to?
To really attract new patients that will fit into your clinic, it is imperative that you offer competitive services at reasonable pricing. In addition, retaining existing patients also demands more hard work and dedication. Are you willing to give that to build your business at your clinic? While it is important to maintain a relationship with your existing patients, you don’t want to miss out by not growing your practice and adding new patients.
Over the next several weeks, I will be sharing with you proven ways to help you grow your practice and add new patients.
This issue will start with the first one:
#1 Getting to know your true target audience: Before you reach out to bring in more prospective patients, you need to understand just who are your current patients. Go through your office records and observe the average age, gender, profession and location of your existing patients. Where are they coming from? How did they find out about you? Where do they tend to work? By analyzing this data, you will come to understand how to employ the best and most effective marketing techniques to promote your practice and attract new and sustainable patients.
If you are searching for help in writing your patient emails, e-newsletters, blog posts, social media, or developing a complete patient marketing system, reach out to me at email@example.com or on LinkedIn.
Patient Marketing Expert