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Publishing prices of aesthetic treatments

Significant number of patients that search for a plastic surgeon don’t know much about a procedure they want. In the initial stages of patient decision journey prospective patients search for prices.

Show that you care. Ask.

On estheticon we see that doctors with more reviews get more patient leads which lead to even more reviews. So…

Why patients ask online instead of asking you? (And why is it good for you?)

Some patients ask questions online that they should be asking their operating surgeons. And that is annoying! But wait – there’s a positive side to it, too.

Do plastic surgeons need a dedicated mobile app?

In a word? No, as a plastic surgeon or clinic you really don’t need your own mobile app.  I’ve seen quite a few mobile apps made for doctors and clinics, but to be quite honest I’ve never seen one that was worth the time and money spent on it.

How long do patients spend deciding?

pebbles-balance-smallDeciding to get a nose job is a bit more involved than choosing the right handbag for the new season. Patients spend years making up their minds about cosmetic procedures: according to a survey by the DPAGC (Germany’s Society of Plastic Surgeons), 85.6% of women take more than one year. This extended decision-making period has far-reaching consequences for doctors.

Negative Patient Reviews: A Good Thing?

If you want your positive reviews to look legitimate, you need negative reviews as well. Patients trust reviews more if some entries are all or partly negative. You get the best results by asking all your patients to leave feedback – a negative review here and there will get lost in the flood of positive reviews.

Ringing Phones Equal Money

IMG_6985When phones ring in your office, it’s the result of your hard work coming to fruition. Your investment into marketing and your clients’ word-of-mouth advertising are what get new clients calling. It is possible to increase your number of consultations and procedures by improving telephone communication. It is more effective to offer a better service than a better price. The quality of a surgeon is of course important, but it is just one of the factors which determine overall patient satisfaction.

The meaning of online reputation in aesthetic plastic surgery today

Medical tourism – compete on price or quality?

brazil-clinicMedical tourism is no big deal. According to our survey, the majority of patients do not want to travel to get their operation. Why should they? The primary reason for choosing treatment abroad is price. Is your typical patient from the middle or lower middle class? In that case you might want to consider competing on price. However competing on price is not the first choice of experienced plastic surgeons.

Different Ways to Fulfill Patient Wishes


Different doctors have different approaches.

When a visitor posts a question to our forums, we don’t limit the amount of answers he or she can receive from the different qualified specialists who frequent Estheticon. Medicine is not always an exact science, and there are often different approaches to fulfill patient wishes.