There’s a myth that’s been circulating for years that doctors and the clinics in which they work earn easy money doling out simplistic advice a few minutes at a time, while hard-working nurses and doctor’s assistants get on with the “real work” of taking care of patients. When you look beyond the misinformation, the truth is very different…
Most dedicated doctors work long hours helping their patients find the right answers to their medical problems. Long after their “hard-working staff” have gone for the day, the doctors are still there plugging away reviewing patient records.
Yet, most doctors earn less than they should. And, many struggle to keep their practice going and their clinics open over the years. It’s not for lack of talent, expertise, or hard work. It’s because these doctors are not good at MARKETING their practice to those who need it the most. And often, this stems from “crippling beliefs” they have about marketing that undermine their attempts to get new patients.
Over the next several weeks, we are going to devote a little time to examine 5 particularly damaging beliefs that are commonly held by doctors, nurses and other professionals in the medical field. You must remove these beliefs if you want to succeed at attracting new patients, while building a profitable clinic to serve more patients who could benefit from your medical care. In a few days, be on the lookout for the 1st crippling belief and practical smart answers to better market your medical practice.
If you are searching for help in writing your patient emails, e-newsletters, blog posts, social media, or developing a complete patient marketing system, reach out to me at firstname.lastname@example.org or on LinkedIn.
Patient Marketing Expert