Some patients ask questions online that they should be asking their operating surgeons. And that is annoying! But wait – there’s a positive side to it, too.
In a word? No, as a plastic surgeon or clinic you really don’t need your own mobile app. I’ve seen quite a few mobile apps made for doctors and clinics, but to be quite honest I’ve never seen one that was worth the time and money spent on it.
Past blog posts have discussed how much of your profile’s success depends on filling it out completely. One small – but critical – component of your profile is the price list. Our analyses have shown that profiles showing prices for procedures receive TWICE as many inquiries (email and telephone), on average, as compared to those without.
Deciding to get a nose job is a bit more involved than choosing the right handbag for the new season. Patients spend years making up their minds about cosmetic procedures: according to a survey by the DPAGC (Germany’s Society of Plastic Surgeons), 85.6% of women take more than one year. This extended decision-making period has far-reaching consequences for doctors.
If you want your positive reviews to look legitimate, you need negative reviews as well. Patients trust reviews more if some entries are all or partly negative. You get the best results by asking all your patients to leave feedback – a negative review here and there will get lost in the flood of positive reviews.
Interested in attracting more patients? These are the four key strategies that will put you in high demand on Estheticon:
1) Contributing to discussion forums
2) Listing what you charge for specific procedures
3) Showing visual evidence of your work
4) Receiving recommendations from your patients
When phones ring in your office, it’s the result of your hard work coming to fruition. Your investment into marketing and your clients’ word-of-mouth advertising are what get new clients calling. It is possible to increase your number of consultations and procedures by improving telephone communication. It is more effective to offer a better service than a better price. The quality of a surgeon is of course important, but it is just one of the factors which determine overall patient satisfaction.
Medical tourism is no big deal. According to our survey, the majority of patients do not want to travel to get their operation. Why should they? The primary reason for choosing treatment abroad is price. Is your typical patient from the middle or lower middle class? In that case you might want to consider competing on price. However competing on price is not the first choice of experienced plastic surgeons.